Collaborating with the design team at Brigade, I played a key role in crafting the brand identity for Jimdo's video explainer series. Our journey involved navigating various iterations, delving into illustration, character design, and 3D graphics, ultimately converging on a sleek and minimal direction for the series.

Working closely with the creative director, I contributed to the conceptualization and rendering of storyboard frames. Once approved, we meticulously translated these frames into reality using Illustrator and After Effects, bringing the series to life through animation in After Effects.

A defining aspect of our creative process was the establishment of a visual framework centered around a responsive grid. This innovative approach dictated that each element within the series had to dynamically grow and shrink in harmony with its surrounding elements. Given the complexity of our frames, utilizing a third-party plugin for responsive grids proved impractical. Consequently, every intricate timing detail was meticulously animated by hand in After Effects, underscoring our commitment to precision and the seamless integration of design elements.